It’s 2025, and here I am, writing about keeping DEI at the forefront of DEsIgn.
Let’s take a moment to set the scene (not that any of this matters). The clock has just struck midnight, it’s a brisk -12 degrees outside in Madison, Wisconsin, and—it’s Black History Month. And I’m Black. Oh yeah, and I’m a designer—sometimes a good one.
Now that the scene is set, why are we discussing DEI in design? Is it simply because it’s February, the month when we pause to reflect on our history and take pride in how far we’ve come? Or is it because, despite all the conversations, we’re still trapped in a paradigm where we must call to carpet not only the importance of, but remind everyone—that diversity, equity, and inclusion aren’t just political buzzwords, but imperatives we must weave into the very fabric of our design practices?
Architecture is often regarded as one of the traditional fine arts, alongside painting, sculpture, music, and poetry. These art forms are revered as the pinnacle expressions of human creativity, as they directly engage with life and thought, offering a powerful and immediate connection between the designer’s imagination and the visceral interpretation of the user or those that experience it. Architecture holds this esteemed position because it is not only a reflection of artistic vision but also a deeply functional art form. Its emphasis on aesthetics, creative expression, and cultural significance allows it to transcend mere utility, becoming a profound medium through which the physical world communicates meaning. Architecture is further distinguished by its ability to shape spatial experiences; its interdisciplinary nature that bridges art, science, and technology; and the historical recognition of architects as artists who contribute to the very fabric of society.
Architectural works serve as both cultural and political symbols, as well as masterpieces of art. Civilizations are often defined by their architectural achievements, with cities, regions, and cultures continuing to identify themselves by their monumental structures. Design plays a crucial role in shaping culture, reflecting life, and embodying the ideals of society. However, when its creation is limited by exclusionary practices, it creates a void—diminishing value and disenfranchising those who use and experience it. If architecture is a physical representation of culture, it should deliberately and intentionally strive to represent the full cross section of the culture in which it exists.
One of my favorite quotes about architecture comes from French philosopher Jacques Derrida, who said, “Architecture is a place where desire can live.” He believed that architecture should create spaces that allow people to recognize and experience desire. This isn’t homogenous. This desire is varied and should be valued. It’s lived, learned, and vastly different. It’s fragile yet pointed. Broad and beautiful. Dare I say, it is diverse and inclusive.
In a profession with a long history of underrepresentation, intentional efforts to increase diversity among designers are essential. Black and African American men and women remain among the most underrepresented groups in architecture, each comprising roughly 1% of the architect population. Even more alarming is the scarcity of minorities in leadership positions.
As Vice President and Director of Team Development at JLA Architects, I recognize that my position is the exception, not the norm, in an industry where such representation is still rare. Finding a firm where your ideas, creativity, and individuality are not only accepted but celebrated is essential, especially when it comes to DEI in design. A truly inclusive firm doesn’t just tolerate diverse perspectives, it actively nurtures and elevates them. As the past president of the Wisconsin chapter of the National Organization of Minority Architects (NOMA), an organization dedicated to advocating for and supporting minority architects, we strive to ensure that minority professionals in the field have the resources and encouragement needed to thrive.
Our mission is to advance diversity, equity, and inclusion (DEI) within the architectural profession across Wisconsin through advocacy, mentorship, and community engagement. We collaborate with firms like JLA Architects, Kahler Slater, and others to combat the barriers that prevent underrepresented groups from pursuing careers in architecture and related fields. This includes providing resources for those seeking accredited degrees and licensure.
While challenges remain, the ongoing DEI efforts are making measurable progress, underscoring the critical importance of continuing these initiatives to foster a more diverse, equitable, and inclusive profession. BLACK DESIGNERS MATTER!
Black designers matter, not only because we bring unique perspectives and creativity, but because our contributions and lived experiences have been historically overlooked and undervalued in fields like architecture and design. Our presence and influence are essential in shaping the world we inhabit, just as our histories, experiences, and voices deserve to be central to these conversations. Black designers offer critical diversity in thought, problem-solving, and cultural insight, as our lived experiences shape how we perceive and engage with the world in ways that differ from our white counterparts. This perspective should be reflected in our art and architecture, enhancing both and making them richer, more inclusive, and more impactful.
To truly honor our value, we must recognize that representation is not just about numbers; it’s about ensuring that Black designers are empowered to lead, innovate, and shape the future of design. It is about breaking down barriers, providing mentorship, and creating pathways for success so that the contributions of Black designers are seen, heard, and celebrated in every aspect of the field. Our work matters, and our impact is indispensable.
Rafeeq Asad is vice president for team development at JLA Architects.
