Capital Land Music Festival will return to the Angell Park Speedway in Sun Prairie for the second time on September 14.
“We wanted to create an avenue or platform for the Madison area to see some of the music industry’s hottest artists, original artists including some rising artists,” organizer Clyde Gaines said.
Capital Land Music Festival will include soul, funk and R&B artists. R&B artist Genuwine performed the last time the music festival took place in 2017. Gaines said the PeBoGa (People Building Opportunity through Grace and Action) group would like to keep the momentum going.
“We just wanted to have something consistent. We just wanted to build a brand,” he said.
The line-up for this year’s festival features The SOS Band, Bobbi Storm, Orquesta Salsoul del Mad and The James Brown Dance Party. Vanessa Rae McDowel, also known as DJ ACE, will welcome attendees beginning at 3 p.m.
Orquestra SalSoul de Mad
Gaines said this will be the first time some of the artists have been to Madison, as it was for Genuwine. He also thinks the festival is an excellent opportunity to have local and rising artists share the same stage as some of the top acts in the music industry.
“You always kind of think about how it’s going to connect with the community, but speaking with the community there’s kind of desire to have that kind of music,” Gaines said.
He said people of color, particularly African Americans, often do not get to view these artists in concert. Gaines believes hosting the music festival will open more doors for musical acts in African Americans genres to visit the city more often.
“You have a lot of times that the residents of Madison will drive to Milwaukee, will drive to Chicago and will even go as far as Ohio. We wanted to create a space here right in our own backyard,” he said.
In addition to the rare opportunity to hear live musical acts in certain genres, Gaines said there are no radio stations dedicated to African Americna music genres or that play those songs consistently. He said PeBoGa hopes to fill the niche and bring those different artists to Madison.
“The other thing is that we want to bring community and sustain a family unit. We try to host positive events,” Gaines said.
He would like the festival to be a social event that will engage the crowd. Gaines has also been involved with the Fall Gospel Sessions have been running for about 15 years.
“We think that music is just a part of building a community on both ends,” he said.
Gaines said community events like these help engage youth and their families, to help provide a unique experience. The group hopes to continue to bring positive events to Madison.
Participating Kwik Trip Locations are serving as ticket outlets. People interested in attending can also purchase tickets online.