In a new GQ cover story, Diddy reveals that he and JAY-Z have teamed up to create a new app designed to help people locate black-owned businesses.
“My thing is most importantly to change the narrative of the black race. I can’t relate to anything that isn’t about that,” he tells GQ. “The application will make it possible for us to have an economic community. It’s about blacks gaining economic power.’
The 48-year-old hip-hop mogul, who now goes by the name Love, goes on to say that the unfinished app is still without a name but will spotlight black-owned businesses in a user’s area and will help invest back into the black community.
“I don’t believe in passiveness. At some point, there has to be some kind of fight,” Diddy tells GQ. “I feel like we’ve done a lot of marching. It’s time to start charging.”
The news comes just days after Jay-Z confirmed he is heading on a world tour with Beyonce, following the release of 4:44.