Edell Fiedler will oversee communications, marketing, branding and events as Madison Metropolitan School District’s new senior executive director of communications, MMSD has announced.
Fiedler brings to the role more than 20 years of professional communications experience, having served in various capacities for a range of public and private organizations, including, most recently, as director of communications and engagement for the City of Elgin, Illinois, according to a press release from MMSD. Her responsibilities at MMSD will encompass overseeing all aspects of the district’s communications efforts, including internal and external communications; marketing, branding, and events; and systems and procedures.
“I am honored to be a part of the Madison Metropolitan School District,” Fiedler said in a statement. “The district plays a crucial role in preparing students for the future. It is important that we highlight the initiatives and achievements occuring in MMSD. I am grateful for the opportunity to be a part of this work. In addition, I am excited to join a strong communications team, and look forward to continuing to uplift the stories and voices of MMSD students and staff.”
Fiedler earned a bachelor of science degree in mass communications, a master of arts degree in technical communication, and a non-profit leadership certificate from Minnesota State University, Mankato, as well as a master of arts degree in organizational leadership from Saint Mary’s University of Minnesota.
“In searching for the next leader of our Communications Department, we prioritized soft skills as much as technical expertise,” said Deputy Superintendent Dr. TJ McCray. “Edell possesses the ideal mix of both. She has a proven history of guiding communications initiatives to success, and she is also a demonstrated relationship- and consensus-builder. We are confident that she is the right person to lead this critically important function for our district.”
