Monona Grove Football Club has dismissed the coach of its top Under-13 boys’ team, alleging incidents of unprofessional conduct and using club resources to promote her own business and nonprofit foundation.
The move set off a wave of frustration among parents, raised questions about the board’s transparency, and prompted the club’s director of coaching to resign in protest.
Ashante “Ziggy” Odogun said her removal as a volunteer coach for the growing suburban club was “100 percent” racially motivated.
In an email to parents Thursday, the club also said it has filed a report with the US Center for SafeSport, which investigates allegations of abuse by coaches and others in authority. The club said it had provided USCSS with “supporting materials” but has not provided those materials to Odogun or Madison365.
The club provided Odogun with a number of alleged violations of club policy five days after she was initially removed from her coaching position. The only one related to abuse of players, which the USCSS would investigate, is that Odogun “spent approximately 15 minutes chastising her players in a raised and critical tone. During this time, she stated she could “dismantle the team at [her] whim” if they did not play harder.” The parent of a guest player filed a complaint with the Madison Area Youth Soccer Association.
“Monona Grove Futbol Club is a volunteer-run, nonprofit organization dedicated to providing a safe, positive, and inclusive environment for youth athletes,” the club wrote to Madison365 in an emailed statement. “Like all clubs, we follow bylaws, MAYSA and WYSA requirements, and the standards established by the U.S. Center for SafeSport to guide expectations for coaches. While we do not comment on individual personnel matters, our focus remains on supporting players and families as we move into the fall season.”
Roots in southeast London
Odogun, a native of southeast London with Nigerian and Jamaican parents, got her start with Long Lane Junior Football Club at 11 and went on to play for the women’s teams of some of London’s top clubs and academies, including Chelsea, Crystal Palace and Millwall (which has recently rebranded as London City Lionesses). She came to the United States in 2013 to play for Ohio Valley University before transferring to Delta State, where a torn Achilles tendon ended her playing career.
She spent several years coaching at high-level camps around the country and settled in Wisconsin, where she coached for Oregon Soccer Club until 2022. Working as a trainer for Basecamp Fitness and later a community outreach specialist for the Madison Black Chamber of Commerce, she thought her life with soccer was done.
That is, until her stepson joined Monona Grove Soccer Club and, she said, begged her to coach his team. She took on the Under 12 Blue team in August 2024 and even joined the club’s board of directors in January of 2025.
“I thought she certainly was doing a wonderful job in making her team a better soccer team,” said Andy Frisch, the club’s director of coaching, who resigned following the board’s decision to terminate Odogun’s volunteer coaching status.
“Ziggy is a disciplinarian,” Frisch said. “She’s a hard charger, but I would say I never saw anything wrong with her coaching style. If I did, I would have said something to her.”
“She’s the best coach we’ve had,” said one parent, who requested to remain anonymous to shield their son from potential retaliation by the club. “In the year that she’s worked with him, I’ve seen his skill set and understanding and strategies just phenomenally advance, like tenfold … She holds the kids to a very high standard, and if they don’t understand something, she takes time to break it down and help them understand it… every kid on that squad has improved, and every one of them loves it.”
“My son has been more motivated, more engaged. He’s learned more than he ever did on his previous team,” said another parent, who also requested anonymity. “Her intensity, her passion, I think, really works well for my son.”
“I wanted to build a culture where the kids feel like they’re part of something bigger, that they’re learning life skills as well as soccer skills,” Odogun said.
Around the same time she joined the board of MGFC, she launched Zinovae Foundation, a nonprofit organization with the mission of funding scholarships for youth players whose families could not afford registration fees and other expenses associated with youth soccer. It shares a name with Zinovae LLC, her consulting and coaching business.
She told the MGFC board that she hoped the foundation would bring more local youth into MGFC, but that she’d have to be mindful not to “poach” players from other clubs, which would be against Madison Area Youth Soccer Association rules. Text messages between Odogun and MGFC board chair Marissa Anders, who is also the paid administrator of the club, show that Anders was generally supportive of Zinovae Foundation in its early days.
Through the course of a number of fundraising meetings for Zinovae Foundation, Odogun captured the interest of Cottage Grove-based One Community Bank, and secured a $20,000 sponsorship over four years for MGFC, which would underwrite the cost of uniforms for players across the club in exchange for the bank’s logo on the front of the jerseys. In text messages reviewed by Madison365, board members agreed to move the club’s accounts to OCB and to accept the sponsorship.
The sponsorship, it was determined, would have to pass through Zinovae Foundation, at least this year, since Zinovae had status as a 501(c)(3) nonprofit organization and MGFC did not. Multiple people told Madison365 that MGFC has applied for but does not appear to have been granted status at the time of publication, according to a search of online records. MGFC officials did not respond to a message asking for clarification.
Odogun, still a member of the board of MGFC at this time, also proposed that Zinovae Foundation subsidize one player registration fee for $540, in hopes of subsidizing more as the foundation grew. In return for that, as well as for having secured the OCB sponsorship, Odogun proposed placing a small logo patch with the Zinovae logo on the sleeve of the club’s jerseys. OCB, Odogun said, approved of that addition.
When the board balked, however, Odogun rescinded the Zinovae proposal. The OCB sponsorship would go forward, however.
Odogun brought two more proposals to the board. First, she proposed increasing the compensation for coaches. All coaches with the club are parents of players and Odogun thought offering more compensation could entice licensed professional coaches to join the club. The board voted that proposal down, citing lack of adequate funding.
The second proposal was to purchase training jerseys – just for her team at first, and ultimately for the whole club. She estimated that the two training jerseys and a warm-up would cost about $200 per player. When the board declined, she asked whether Zinovae could buy the training jerseys just for her team, and secured another $1,500 commitment from OCB to defray the cost of warm-ups, with the understanding that $20 that would be asked from each family. In an email to parents reviewed by Madison365, she wrote that anyone who could not afford the $20 would not be required to pay it. Potential designs for the training jerseys had a heavy Monona Grove eagle presence with a large Zinovae logo on the lower back.
Neither of the parents who spoke with Madison365 had any reservations about the $20 or the Zinovae branding.
Odogun’s team manager and assistant coach, Mike Stiller, told Odogun, in a text message reviewed by Madison365, that the “$20 is fine, no problem.”
But on July 24, Stiller, who was also serving as a member of the Zinovae Foundation board of directors, sent a message to Anders, the MGFC board president, claiming that some parents were concerned about Zinovae’s logo appearing on team practice gear, and that their children might see reduced playing time if they didn’t pay the $20.
Odogun called that assumption “ridiculous.”
“I never threatened to kick a kid off the team for not paying. I said if there’s a problem with the fee, let me know and I’ll cover it,” she said.
Stiller asked Anders not to share his name; she forwarded the note with his name redacted to Odogun, but forwarded it with Stiller’s identity attached to Frisch, the director of coaching, who later shared it with Odogun. He instructed her to dismiss Stiller as her assistant coach, which she did on August 8, and she also removed him from the Zinovae board. She also resigned from the MGFC board of directors that day, but intended to stay on as a coach.
On July 30, in an email reviewed by Madison365, Anders told Odogun that “having Zinovae sponsor the (training) kits is great for your team,” if they were optional for players. However, since not every team had an individual sponsor, the training jerseys should not be branded with any MGFC logo. The entire board was copied on that email.
“Digging a little further”
On August 10, MGFC board member and coach Rachel Fisch reached out to two of Odogun’s coaches from her days at Millwall in 2011-12. In an email reviewed by Madison365, she told them that she was the club’s director of coaching and that the club was “vetting” Odogun for a coaching position – even though Odogun had been coaching at the club for a year. She cited a June podcast interview in which Odogun said she’d scored the winning goal in the FA Cup final for Millwall. Odogun misspoke in that interview: the game she was referring to was the final game of the group stage of the FA Women’s Premier League Cup, a tournament that runs concurrently with the FA Cup. Madison365 has confirmed that Odogun scored in the 84th minute to win that match 2-1 over Brighton & Hove Albion, sending Millwall to the knockout stage of the tournament.
Fisch told Odogun’s Millwall coaches that the podcast statement prompted the club to “dig a little further” into Odogun’s playing experience. Both coaches confirmed that Odogun had played for Millwall; one of them also recalled the goal in question, though couldn’t remember which game it was in.
Both coaches immediately forwarded the correspondence to Odogun, who alerted Anders. Anders said Fisch had acted on her own without the board’s knowledge.
Still, the next day, August 11, the club emailed Odogun to tell her that the board had made the preliminary decision to revoke her volunteer status and gave her 48 hours to appeal the decision.
Coaching Director Andy Frisch resigned in protest that day.
“As this situation clearly escalated … to the point that the board decided to make a decision to remove Ziggy, and the way that decision was made, in good conscience … I can no longer justify my position here,” Frisch said.
In two emails reviewed by Madison365, Odogun asked the club to provide specific reasons for the decision, to which they responded asking for patience as they did “due diligence.”
The club provided a list of allegations on August 15. That list of allegations was marked as confidential, so Odogun did not share it with Madison365 at that time.
The list of allegations acknowledges that “certain incidents outlined in this report were not properly documented or formally reported to the Board at the time they occurred.”
It includes incidents as far back as October 2024, when Odogun asked Anders’ permission to have a photographer attend a practice to get photos of players for the Zinovae Foundation website, which was granted, according to text messages reviewed by Madison365. In an email to parents, Odogun wrote in bold type that any player could opt out of having their photo taken. Additionally, Odogun had players’ parents sign photo waivers. Requiring photo waivers of players was listed as a violation of club policy.
The allegations also include the dismissal of Stiller as assistant coach without board approval. Coaching Director Andy Frisch told Madison365 that he instructed Odogun to dismiss Stiller, thinking that the board approval policy did not apply to assistant coaches.
Other alleged violations involved the training jersey sponsorship and mentions of MGFC on radio and podcast interviews, which the club felt were intended “to build credibility for her private and non-profit Zinovae, creating confusion about the relationship between MGFC and her personal ventures.” Still other violations involved “belittling” remarks about opposing players, an argument with a referee, asking players to write positive Google reviews, inviting players to a Forward Madison game to promote Zinovae and MGFC, and emailing coaches to let them know she’d be on a WORT-FM radio show.
Odogun said the only alleged violation anyone spoke with her about before she was terminated was the complaint made by the guest player to MAYSA.
“It felt like the board was looking for reasons to get rid of me instead of actually talking to me about the concerns,” she said.
Following a hearing with the board on August 18, the board told Odogun on August 21 that its final decision was to terminate her as a volunteer coach.
What’s next?
Coaching Director Frisch was also a member of the Zinovae Foundation board, and has also stepped away from that position to avoid any conflict of interest, though he told Madison365 he supports the foundation and its mission.
Odogun and members of the Zinovae Foundation board of directors met with One Community Bank officials Friday; Odogun said the executive she spoke with expressed support for Zinovae, and that she isn’t sure whether the $20,000 sponsorship for MGFC will go forward. Madison365 could not reach OCB officials for comment, as the meeting ended after business hours.
Two parents who spoke with Madison365 on the condition of anonymity said they would consider finding new clubs for their sons. But the fall season is very nearly underway, as practices for most Madison-area clubs are starting this week.
“Now comes the hard conversation with our children trying to explain why the coach they loved can no longer be their coach,” one coach said in a text message. “At this point the season is 2 weeks away and none of us know who is going to be the new coach and finding spots in other clubs will be a tall ask as they have all made their teams already. For us personally we’ll let our son decide what he wants to do. The only thing the board did was disservice the children because they allowed their egos to get in the way. They should be ashamed of themselves.”
Both parents were troubled by a lack of transparency from the board.
“We didn’t really have details from the board on why… we still haven’t even gotten a formal description of what exactly the issue was,” one parent said.
“They’re being very secretive as to what their problem is,” another said. “They’re transparent like a brick. There’s just no getting through to them.”
The board has scheduled a meeting with parents over the weekend to address questions.
“My gut tells me Ziggy was too ambitious and she wanted to contribute more to the club,” one of the parents said. “However, I think with the kind of existing board members building the club currently, I don’t think they wanted their contributions to be overshadowed … I think a lot of people get really excited when they meet Ziggy, or hear there’s a former pro player that’s coaching, and she’s got a whole organization. She’s securing sponsorships from big companies. I think there was some component of … maybe they didn’t want the Monona Grove Football Club to be overtaken, or their contributions to be overshadowed.”
That parent said that many other parents had reached out to the board, questioning the decision.
“I think there might be a touch of racism in this too,” the other parent said. “The board has flat-out told her, ‘you’re an angry Black woman.’ No, she’s British. She’s intense. I don’t know how many British people you’ve met in your life, but every one of them kind of sounds like they’re angry when they talk.”
Odogun said it’s “100 percent” about race.
“Everybody sees it,” she said. “They’re saying this wouldn’t be happening to me except that I’m Black.”
She said it’s not the first time she’s faced discrimination since she came to the US.
“I did not realize until coming to America that I was Black,” she said. “But then imagine being a woman, and imagine being gay, and then imagine being an immigrant who can’t even vote. And then on top of that, I’m highly educated. Oppression. Try it. You probably won’t be able to keep me down for long.”
Former Coaching Director Frisch said it’s time to refocus.
“At some point, can we take a step back and realize this is kids playing a game?” he said. “That perspective seems to have been lost by everybody.”
