Lisa Peyton-Caire, president of The Foundation for Black Women's Wellness, with a picture of her mother 

The Foundation for Black Women’s Wellness and national fashion brand Ashro are joining forces to make a positive difference together in Black women’s health and lessen racial disparities in health outcomes, the organizations announced on Thursday.

The Foundation for Black Women’s Wellness is a Wisconsin-based non-profit organization established in 2012 that is committed to eliminating health disparities and other barriers impacting the lives of Black women and girls. Ashro, based in Monroe, Wisconsin, is a women’s catalog and online retailer that sells apparel, shoes and fashion accessories, with a customer base spread over the U.S., mostly located in the southeast region of the country.

“Too many Black women are losing their lives to preventable illnesses, and this is something we can and must change. At the Foundation, we are building a sisterhood of women striving for change together,” Lisa Peyton-Caire, Founding CEO & President of the Foundation, said in a statement. “We want to spark conversations with Ashro’s customers that elevate these issues and mobilize Black women, wherever they are, to make changes now that protect and extend their lives.”

Peyton-Caire will write a periodic column for the retailer’s website that shares key insights about the health challenges Black women face and how they can elevate their wellness journey. Her educational blog posts and other Foundation content will empower Ashro customers to take charge of their own health.

“We’re thrilled to share Lisa’s and the Foundation’s message and perspective with our audience,” said Suzanne Sawyer, Merchandising Brand Director for Ashro, in a statement. “We deeply care about our customer’s well-being. The Foundation’s passionate and powerful advocacy for the health of Black women will resonate with and inspire the Ashro Woman to take charge of her health in meaningful ways.”

The partnership is an extension of the Foundation’s commitment to ‘Empower a Generation of Well Black Women’ and Ashro’s commitment to invest in the well-being of their customer base of predominantly Black women, the organizations stated.

Peyton-Caire will be featured on Ashro’s blog twice in February. Her first blog post will be focused on National Heart Disease Month and she will also be included in Ashro’s Onward & Upward with Leslie E. Royal video interview series. Visit here for more information.