Home Local News 21st Viva México Festival will commemorate Mexican Independence Day on Sept. 18

21st Viva México Festival will commemorate Mexican Independence Day on Sept. 18


La Movida 94.5FM/1480AM and Mid-West Family Broadcasting will host the 21st Annual Viva México Festival on Sunday, Sept. 18, at Breese Stevens Field on Madison’s near east side.

The annual celebration of Mexico’s Independence Day will feature plenty of delicious Mexican food to enjoy, traditional Latino folk dance, exhibits, face painting, tables with cultural area information, and more, La Movida said in a Thursday afternoon press release. Viva México Festival 2022 will also feature a talented lineup of musical performers.

Viva México Festival 2022 is a free, cultural, and family event promoting Mexican heritage. Festivities will kick off at 1 p.m. with the traditional “Car Caravan Parade,” starting at the Villager Mall, 2300 S. Park St., and ending at Breese Stevens Field. Participants in the parade have a chance to win cash prizes for the “Best Decorated Car” and an official Viva México Festival 2021 T-shirt.

The official inauguration celebration will take place at 2 p.m. and will be facilitated by Ambassador Claudia Franco, Consulate of México in Milwaukee, with a presentation of the three flags and singing of the national anthems of México and of the United States of America. That will be followed by a presentation of the proclamation of the event given by the city of Madison and Fitchburg Common Councils along with Madison community leaders.


For more information about the Viva México Festival 2022, visit La Movida’s website at www.lamovidaradio.com. To partake in the event, please contact Lupita Montoto at (608) 441-3768 or via e-mail at [email protected]