Approximately 10 years ago, Aaron Perry, a Madison community leader and the first African-American diabetic man to ever finish an Ironman, founded the Rebalanced-Life Wellness Association and has been working with businesses, corporations, community-based organizations, health educators and the faith community to create an awareness of the major health concerns affecting African Americans and to actively promote a healthier lifestyle.

With that, he set in motion a vision to improve the health of black men and boys. A few years ago, Perry established a Men’s Health and Education Center, located inside JP Hair Design, and his innovative health care model has gained quite a bit of local and national attention.

Yesterday, Perry was named to Time Magazine’s Top 50 Most Influential People in Health Care in 2018. The list, which is curated by TIME’s health reporters and editors, recognizes people who changed the state of health care in America this year, and bear watching for what they do next.

On Aaron Perry, Time wrote:

After noticing the black male customers at the Madison, Wis., barbershop where he got haircuts often talked about their health problems—but realizing many didn’t see doctors—Perry started the Men’s Health & Education Center inside the shop. Now clients can learn about high blood pressure, monitor diabetes and get flu shots with their trim. This year, a $300,000 grant from the University of Wisconsin will help him open other barbershop health centers.