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Viva México Festival 2023

A little girl celebrates at last year's Viva Mexico Festival.

La Movida 94.5FM/1480AM and Mid-West Family Broadcasting will host its annual Viva México Festival, a free, cultural, and family event promoting Mexican heritage, on Sunday, Sept. 17, at Breese Stevens Field on Madison’s near east side.

The annual celebration of Mexico’s Independence Day will feature plenty of delicious Mexican food to enjoy, traditional Latino folk dance, exhibits, face painting, tables with cultural area information, and more. Viva México Festival 2023 will also feature a talented lineup of musical performers.