The Milwaukee Journal Sentinel reports that a naming rights deal for the Milwaukee Bucks new arena is “imminent.”
Team co-owner Wes Edens told the newspaper, “It’s a company that’s local. It’s got a national presence,” but declined to to discuss more details.
The team set an initial goal to get $7 million to $10 million per year for 20 years in exchange for naming rights to the new stadium, which is still under construction in downtown Milwaukee.
Johnson Controls, MillerCoors, Froedtert & The Medical College of Wisconsin and BMO Harris Bank have already signed on as “Founding Partners.” Other Milwaukee companies with nationwide presence include Northwestern Mutual and Harley Davidson.
The team is expected to make its announcement after their season is over. The Bucks beat the Celtics 105-103 in game four of the first round of the playoffs yesterday to tie the series at two games apiece. Game five is tomorrow night in Boston.