As the organization celebrates its 50th anniversary, Big Bothers Big Sisters of Dane County has announced the promotion of Sandy Morales to Chief Executive Officer.

Big Brothers Big Sisters of Dane County’s mission is to provide children facing adversity with strong and enduring, professionally supported one-to-one mentor relationships that change a child’s lives for the better, forever.

Morales has been at Big Brothers Big Sisters since 2013. In her time with the organization, she has served as both development director and Chief Operating Officer(COO). Previously, she held marketing and fundraising roles at United Way of Dane County.

Morales suceeds Dora Zúñiga, who spent a decade as CEO of Big Brothers Big Sisters and was instrumental in cultivating the BBBS board’s focus on fundraising as well as modernizing BBBS operations. Zúñiga is well known and respected in the Madison community and has served on several national and regional Big Brothers Big Sisters leadership committees.

Coming into her CEO position, Morales said she is proud of BBBS’s past work as is excited to see what the coming years will hold.

“I’m honored to lead an organization with such a positive, long-term impact on the community,” Morales said. “We want to expand the positive effect mentoring has in both the lives’ of children, and our community. Mentoring builds relationships, changes habits, challenges assumptions and introduces new ways of seeing the world.”

BBBS of Dane County Board President Phil Plourd said he feels Morales is the right person to expand the organization’s reach within the community.

“Every day, Sandy demonstrates the drive and commitment to lead Big Brothers Big Sisters of Dane County to new heights,” said Plourd. “As BBBS celebrates its 50th Anniversary and looks to the future, Sandy is perfect to guide BBBS into the next 50 years. She cares deeply about serving the children in Dane County who need mentors and is working hard to galvanize support in the community.”

Morales also holds leadership roles in the Latino community. She is a founder and former president of the Latino Professionals Association of Greater Madison and former board member of the Latino Chamber of Commerce of Dane County. She is a member of Downtown Madison Rotary, Association of Fundraising Professionals, the Edgewood College Advisory Board, and graduate participant of Leadership Greater Madison.