La Movida Radio, the Spanish-language radio station serving the Madison area and beyond, and Mid-West Family Broadcasting will come together to host the annual Hispanic Heritage Luncheon to recognize Madison-area community leaders and organizations for their contributions and achievements in the state of Wisconsin on Thursday, Oct. 2, 11 a.m.-1 p.m. at the Monona Terrace Community and Convention Center in downtown Madison.
The keynote speaker for this year’s Hispanic Heritage Luncheon will be Shiva Bidar, co-chair of the Latino Health Council of Dane County and Chief Social Impact Officer of UW Health.
Leaders and representatives of local Latino and non-Latino institutions are expected to attend the luncheon, including Madison Mayor Satya Rhodes-Conway, City of Fitchburg Mayor Julia Arata Fratta, and City of Madison Common Council President Regina M. Vidaver. Dane County Executive Melissa Agard will make special remarks.
The following leaders and entities will be recognized during the luncheon for their contributions to the greater Madison area:

- The Community Institution of the Year will be presented to Oscar Mireles, the former City of Madison’s Poet Laureate, who is the founder of Latinos Organizing for Understanding and Development (LOUD).
- The Community Leader of the Year will be presented to Aissa Olivarez, Esq, an immigration attorney for the Immigration Law Center and Eastbridge Law Group, LLP
- The Hispanic Achievement of the Year will be presented to John Schlueter, director of Dane County Human Services
- The Amigo Award will be presented to Jason J. Knutson, an attorney for Habush Habush & Rottier, S.C.
- The Hispanic Entrepreneur of the Year will be presented to Oscar and Mayra Zaragoza, owners of Casa Zaragoza Mexican Restaurant
- The Believe and Succeed Award will be presented to Jovan Chávez, the Mercadito

Virginia Gittens Escudero and Volunteer Lead at Centro Hispano
- The Making a Difference Award will be presented to Virginia Gittens Escudero, executive director of UNIDOS
La Movida broadcasts special programming during Hispanic Heritage Month featuring local Latino personalities. Each year, the United States honors Latinos’ contributions to the nation with a Hispanic Heritage Month celebration from Sept. 15 to Oct. 15. This annual celebration was first established by the US Congress on September 17, 1968, with a weeklong event. In 1988, President Ronald Reagan expanded this celebration to a month.
To RSVP for the Hispanic Heritage Luncheon, click here.


