The Green Bay Packers made a major announcement Thursday, naming UW Health as the team’s official new health care sponsor.
“The Green Bay Packers are a remarkable organization,” said Dr. Alan Kaplan, chief executive officer at UW Health, in a statement. “They are one of the most successful sports teams in American history and are deeply dedicated to their millions of fans across Wisconsin and beyond. UW Health shares that strong commitment to be the best for our patients and the communities we serve.”
UW Health will have a visible presence at Packers games and events, including permanent signage at the north entry gate of Lambeau Field and logo patches on Packers’ practice jerseys, according to a press release from UW Health. The two organizations will collaborate on the highly impactful Packers vs. Cancer program to raise cancer awareness, education and survivor recognition. The initiative educates fans on the importance of early detection and screenings, and raises funds to support cancer research, such as that conducted at the UW Health | Carbone Cancer Center.
“We’re proud to partner with an innovative health system like UW Health,” said Ed Policy, president and CEO of the Green Bay Packers. “The Packers, much like UW Health, have a story that starts over a century ago. These two pillars of Wisconsin industry coming together to broaden the reach of health and wellness to football fans around the globe is a fitting partnership.”
UW Health will be the presenting sponsor of Packers Training Camp and Packers Family Night. Both events, which are longstanding team traditions, are rooted in community and fan-focused entertainment.
