Selfless Ambition announced today that it will partner with Metcalfe’s Local Markets and iHeartRadio to help families in need provide Christmas gifts for their children.
Beginning this week and running through December 11, Metcalfe’s customers will see, in both Madison-area locations, a “giving tree” decorated with gift requests from local students, identified by Selfless Ambition’s partner schools. Patrons will be able to take a gift request, purchase the gift and return it, unwrapped, to the Metcalfe’s location.
It is the second year of the Gifts for Kids program. Last year, Selfless Ambition collected more than 1,000 gifts, CEO Henry Sanders said.
“Our priorities to this point have been to partner with schools to establish tutoring programs and food pantries in schools,” Sanders said in a statement. “Now, thanks to Tim Metcalfe, his team, and generous Metcalfe’s customers, we’re able to create some happier holidays for kids and ease some of the holiday stress for families in need. It’s just another way we can live our motto, Love in Action.”
iHeartRadio is the promotional partner of the Gifts for Kids program.
Sanders is also publisher and CEO of 365 Media Foundation, the parent company of Madison365.